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International retailing experts will be sharing their experiences and future visions with an audience of housewares retailers and wholesalers from Turkey, the Balkans, Middle East and North Africa, during Zuchex 2017, the 28th International Houseware, Gifts and Electrical Appliances Fair.

Taking place from 21-24 September 2017 in Istanbul, Zuchex 2017 will reflect the global economy in which the housewares industry now operates by highlighting essential trends that progressive retailers and suppliers need to be aware of.  Participants will have the opportunity to hear the views of global thought leaders including Henrik Peter Reisby Nielsen from Denmark, Bertrando Di Renzo from Italy and Stuart Wood from the UK.  Themed as "The Ultimate Retail Experience", Mr. Nielsen will be sharing his extensive international experiences on what is required for successful retailing.

Business owner Mr. Di Renzo, will present his views on International branding, a highly topical subject given his first-hand experience of marketing globally his Ottoman inspired designs.  With over twenty five years of working with a diverse range of clients and more latterly focusing on major retail brands, Mr. Wood will address the topic of "Designing Behaviour", an increasingly important element of retailing success in this competitive and ever changing market.  Access to these presentations will be free of charge to registered participants at Zuchex 2017.

It is anticipated that Zuchex 2017 will host over 500 supplier companies showcasing the very latest and most innovative houseware product designs from Turkey, Europe, Middle East, USA and Asia.  Combining form and functionality, these products including many which will be on display for the first time, will be viewed by thousands of potential buyers coming from Turkey, the Balkans, Middle East and North Africa.

One company that will be showcasing their latest range of Fakir Hausgerate is a regular exhibitor at the Zuchex Fair.  Another exhibitor is Karaca who have booked a large stand to promote their products.

Mr. Fatih Bagci, General Manager of Tarsus Life Media said, “It is exciting to see how our exhibitors are responding to international and local trends through new product design.  The mix of established top selling brands and hungry new suppliers looking to make their mark, makes Zuchex 2017 the obvious choice for buyers of housewares, kitchenware, household plastics and electrical appliances, decorative items and home textiles to attend.”

Commenting on the record number of exhibitor and visitor interest in Zuchex 2017, Andrew Furness, Director of Tarsus Life Media said “There has never been a better time to participate in Zuchex 2017.  With international buyer numbers at Zuchex growing year on year, more and more Turkish and international exhibitors are using the show to boost their export sales.” He went on to say “For overseas buyers this is a great time to be sourcing your housewares and kitchenware from Turkey which offers an excellent mix of quality and value for money.”

Zuchex 2017 will take place from 21-24 September 2017 at the Tuyap Convention and Exhibition Center, Istanbul, and is open to trade visitors only. For Further information about the exhibition and seminar programme, please visit the show website at www.zuchex.com

For further information please contact

Fatma Funda ERCAN
Assistant General Manager

Email: fatma@zuchex.com
Tel: +90 212 292 60 31